Ziploc Storage Bags
Spec campaign with print ads, game app where players earn points by keeping food from going bad, social media posts for FBI (Food Bureau of Investigation), "wanted" posters, and an environmental stunt with a chain gang of actors dressed as animals picking up roadside trash.
Role/Responsibilities:
Campaign strategy and concept, copywriting and art direction on all campaign elements
Tagline: Keep your food from going bad.
Tagline: Keep your food from going bad.
Tilt your phone to catch foods before they go bad and earn points toward reedemable coupons on a variety of Ziploc products.
Wanted by the FBI (Food Burueau of Investigation)
Placement on phone poles, grocery store bulletin boards and social media
Actors dress up as animals in a chain gang as a reminder of what happens when your food goes bad.