Evan Williams Bourbon
Integrated campaign: Brand positioning, packaging, print, television, point-of-sale and in-store graphics, collateral, promotional items and the concept for a larger-than-life product display at the newly constructed Evan William's Bourbon Experience visitor's center.

Role/Responsibilities:
Creative direction, copywriting for TV script and print headlines, art direction, concept for 4-storey whiskey bottle and fountain at visitor's center.